Keele University style guide
The purpose of this style guide is to provide practical advice and guidance on creating and managing content on the Keele University website and in print material. Contact the Communications Team for help and guidance.
Planning and writing
Copy style guide
- Ampersands
- Bold, underline, justified text and italics
- Capitalisation, full stops, staff titles and WWWs
- Dates
Courses
Website content
- Analytics
- Advertising
- Blogs
- Course related documents
- Embeds
- Forms
- Maps
- Photo libraries
- Publications (via Joomag)
- Videos
Website styles and patterns
Compliance and regulations
Accessibility standards
- Accessible documents
- Accessible tables
- Accessible headings
- Accessible images
- Accessible videos
- Colour contrast
- Filenames
- Hyperlinks
- Subtitles
